Friday, September 5, 2008

Voice Through Style

WATER RECOVERY SERVICES

WE KNOW THAT WATER IS THE ISSUE.

212 Resources owns and operates the platform technology that solves the water management challenge for flowback and produced water from the drilling and production of natural gas. Our transportable drill-site based “Pods” and our fixed treatment plants economically deliver year-round fresh water from complex, high TDS waters. Whether natural gas, coalbed methane, oil, tar sands, or shale production, our patented system economically:

The all caps in the title suggests the theme and the most important idea that the reader should understand. The fonts are different on the web page, so here's the link: http://www.212resources.com/water/
The quotes in the passage suggest a term which is not familiar to the average reader and that it is a term used within the company.

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